Are Facebook, Instagram and Snapchat relevant to law firm marketing? - Tim Peterson (@petersontee) of MarketingLand.com did a great job of analyzing a moving target in sizing up “How Facebook’s, Instagram’s and Snapchat’s audi...
4 hours ago
"Here’s one simple example of what I mean. A decade or so ago I remember calling up the sub-editors of this paper in the dead of night worrying about an error I thought I might have made in a column. The breezy cockney voice on the other end of the phone reassured me: “Oh, I wouldn’t worry about that. It’s fish and chips now, mate.”"
"Yeah: Everything is getting too expensive. We're considering canceling Westlaw to save money. Over the last six years, their prices for standard print materials has inflated something like 30%. That's absurd. Especially for publicly funded schools in this present economy. Most of us haven't had budget increases of more than 5% in years. They should be excoriated to not read shifting purchasing patterns of academic libraries as an indication of our preferences: ie, canceling digests, state codes, etc. It is purely a matter of economics brought on BY WEST ITSELF! If they see our cancellation patterns as indicating that libraries are moving away from print for any reason other than cost, they are deceiving themselves and will come to regret it. Someone will come along and market cheaper versions of all this stuff. West has virtually no good will left in law libraries any more. They need to hear this stuff.
Give 'em hell!"