"Hook 'm Horns" About to Take on New Meaning: Ars Tech reports on UT's Attempt to hook students on eTextbooks

Publishers are a determined lot, I'll give them that. The whole concept of eTextbooks is stupid, that's why no one wants them. I mean, who in their right mind would pay $40 for a text book on, say, chemistry, that you can't resell or keep for later reference? Or that you can't print from - or that you can only print ten pages from? Or only open fifty times....? From the consumers POV it's stupid and costly (think of it as a highly restrictive lease with onerous DRM built in), but from the publishers POV it's a gold mine because it kills the market in used books. Look for kick-backs and incentives to encourage schools to require adoption of eTextbooks.... There will be lots of ridiculous arguments in support of eTextbooks, including the fact that they're "green." (Useless, but environmentally friendly....)