The New York Times (and many others) report that textbook sellers and publishers are renting textbooks. The irony is stunning. One of the (many) complaints about e-textbooks has been the fact that you can't really "buy" one. You simply license it. But the paradigm that publishers and booksellers drool over is one where they can license the information without having to sell anything. They would love to sell you the material each time you use it. For years textbook publishers have been complaining about students' resistance to adopting e-textbooks. It appears that they've discovered a way around that obstacle: let students rent the books. They get the real thing, but have to give it back so it can be re-sold.
Watch for the development of special paper that these textbooks will be printed on that can be thoroughly erased when annotated with certain (proprietary?) pens, pencils or highlighters....
I credit Mr. Jerome Rubin, of Lexis fame, with developing the "pay as you go" approach to selling digital information. In my opinion this development is counter-evolutionary, if not downright criminal....
Friday, August 14, 2009
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