Thursday, November 03, 2005

Thinking Outside the Wrapper When Thinking about Print Newspapers

Wrting for TheStreet.com about the value (or lack thereof?) of print newspapers and the newspaper business, Jon Markman makes a brilliant observation about the intrinsic value of home delivery of printed newspapers:

"It's a random Saturday morning, and after an evening of watching a baseball game on television, reading about it online and talking about it with friends over instant messenger, I pad out to the to the rain-soaked steps in front of my house in my socks and eagerly grab the newspaper. I tear the wet plastic sheeting off the rolled up paper, snap off the rubber band, and plop down in front of a fire with a cup of coffee to read it.

"Even though it's only The Seattle Times, not quite one of the world's top 10 newspapers, this uncomfortable sock-soaking adventure is counted as a great pleasure. I've spent a decade writing and editing online, but scanning the newspaper -- skipping my eyes over headlines without having to do any clicking, imagine that -- is still something I value and enjoy. In fact, if news were only available online, the home delivery of a full-blown, hard-copy version of the product might be seen as a fantastic innovation."(Emphasis mine.)

It is true: If we had been raised on newspapers and books being available solely online, the development and distribution of these materials in hardcopy would probably be hailed as the death of computers!

Well said, Mr. Markman!

5 comments:

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